One thing that I want to start sharing and discussing, is the use of ICO trackers in our industry and other ICO marketing services. It seems to almost be a taboo subject, to share data or metrics of what these services can do for you. When you google around, you can not find anyone discussing solid numbers or ROI, just here is a list of trackers you should use or known marketing services.
I think this can be a great way to help new cryptocurrency projects when they start off and have limited marketing budgets. Where should they spent? Over the past few months, I have received countless emails guaranteeing me that their service can send us to the moon and back. Yet no one seems to be able to back it up with solid claims, many just advise you to check their domain on a service like similiarweb. Let’s remember that traffic can easily be botted or they could even be signed up for referral schemes that pay people to click on their links. For anyone that is new to crypto but not to marketing, it just seems bizarre that no one can back up their claims. Surely people are tracking it? I believe we should be sharing it. Especially when you pay for a service that does not deliver.
So I am going to make it point of sharing data which I believe can be valuable and helpful for everyone! The goal will be to generate a healthy discussion on this topic, helping people stay away from ICO marketing scams and knowing where they can find the best results.
This is from the 30th March to 1st June 2018, traffic sent to https://saturn.network that was confirmed to come from these sources:
|ICO Tracker||Users||Average session duration|
Lets start with discussing two trackers on here that we paid to be listed on:
ico-list.com - 1.5 ETH.
This tracker does not look amazing and by all accounts is lacking some modern features to filter your searches, but they have been providing us with a steady stream of users since being listed. I feel for the results the price is very justified and will pay for itself. A good thing to know is they are a popular Chinese tracker, so if you are looking to raise your brand awareness in China this is a good option that won’t break the bank.
wiserico.com - 2.9 ETH, (PRO package: The PRO service includes mailing (19,000+), push notifications for all the users of the website. Posts in the social media twitter (7,000+ followers), post on Facebook (6,900+ followers), post in the telegram channel (3,000+ followers).
So far very disappointing, I would love to know if any of the projects that have paid to be in their “Hot ICOs” which costs 7.9 ETH for 1 month to receive “much more traffic”. I will keep you posted, but as it stands I recommend staying away from this one, I do not trust them to actually have real traffic. A red flag is their telegram channel which does not allow for discussion, so could just be 3000 bots. That being said the users that they did send to the website stayed a while and seemed to read our content, which can only mean good things!
Let’s talk about some of the free listings:
icodrops.com - free listing in the sandbox section
icodrops definitely has a very large community, the minute we were listed there our telegram group doubled overnight. And an important note is we are only listed in their sandbox section (which is hard to find on their website). The users they send seem to not browse very long at all though, this could be due to our website only being in English and icodrops has a large Russian following. Something to consider, if you are thinking about paying their 1600 USD per day advertising fees.
icobazaar.com - free listing
Known to be one of the industry’s premium trackers. If you want to be featured on this tracker you are looking at 0.55 BTC for 1 week, 1.2 BTC for 3 weeks or 2 BTC for 45 days. Has anyone tried that? With 4 clicks in two months, they do not inspire me with confidence. I believe the problem here is there may just be too many listings.
smithandcrown.com - free listing
Great results if you can be listed here, a steady stream of users who appear to be investors looking for great projects: shown by the time they spend on the website. I do not believe they have any premium packages either.
Well I think that is enough food for thought at the moment! I hope to grow this section of the forum and get many more people involved.
Hope to see you enter the discussion! Which trackers have you used or services have you paid for?